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Posted by on Aug 28, 2013 in Uncategorized | 0 comments

Raising Awareness about Health Insurance Exchanges


A Kaiser Family Foundation Health Tracking Poll conducted in April found that 59 percent of Americans were aware that the ACA was the law and that among those ages 18 to 29 only 49 percent were aware that the law was being implemented.

Aside from building the health insurance exchanges, reviewing and approving plans and rates, and training navigators to help consumers enroll in coverage; raising awareness about the Affordable Care Act, including the individual mandate which requires Americans to enroll in coverage or face a “Shared Responsibility Payment,” is a major undertaking.

The ACA is relying on the young and healthy to enroll in insurance coverage in order to help control costs and make affordable coverage available to all Americans. However, it appears this population segment is the least informed about healthcare changes.

An August survey conducted by The Commonwealth Fund showed that only 27 percent of adults ages 19 to 29 were aware of the new online health insurance marketplaces.

These findings were supported by results from an August Gallup poll regarding American’s familiarity with the Affordable Care Act, that showed adults ages 26 to 34 are most likely to be the least familiar with the new healthcare law.

18 to 34 35 to 54 55+
Very Familiar 10% 18% 18%
Somewhat Familiar 53% 53% 54%
Not too Familiar/Not Familiar at All 36% 28% 26%

Informing Americans about health insurance exchanges is critical to their success. HHS is funding a $41 million national public education and outreach campaign with Weber Shandwick to help promote the insurance exchanges. The U.S. Department of Health and Human Services has also awarded $648 million in grants to fund state-managed outreach programs. On August 15, 2013, HHS awarded $67 million to Navigators who will help with outreach and education efforts. As for the younger generation, on August 19, 2013, HHS launched a partnership with Young Invincibles that is aimed at informing young people about health insurance coverage.

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