Blues plans take early lead in exchange market
While well-known insurers like United, Aetna, and Cigna are offering coverage on some of the public health exchanges, consumers will find Blues plans in nearly every market.
“We expect to be a strong competitor in most regions because our brand and local market experience are meaningful differentiating factors,” Health Care Service Corporation’s chief executive, Joseph R. Swedish, recently told investors.
According to The New York Times, “the Blues are offering some plans that are very different from the ones people have through employers, with many fewer choices of doctors and hospitals.” These limited or narrow networks are being implemented by multiple insurance carriers both on and off the exchanges as a strategy to control costs and keep insurance premiums down.
Whether it’s a plan operated by WellPoint, Health Care Service Corporation or a local nonprofit Blue Cross and Blue Shield plan, Blue’s plans “are frequently among the least expensive policies being offered, according to early analysis by Avalere Health, a Washington research firm, of the premiums being made public by the states and federal government.”
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Jillian Carlile Research Analyst & Health Exchange know-it-all Strenuus email@example.com
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